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第10章 拐彎處的發現 Where the Railway Bends

字體:16+-

佚名/Anonymous

A young man traveled by train. As it was rumbling across a wilderness, passengers looked out of windows idly and aimlessly.

When the train approached a bend it slowed down and then an unadorned house came into view. It was so conspicuous against the desolate landscape that everybody on the train turned to“admire”it with eyes wide open. Some passengers even began a discussion about it.

The young man was also impressed by the scene. On his return he got off the train at the nearest station and found his way to the house. Its owner told him that troubled by the noise of the train he wanted to sell the house but nobody would buy it.

Soon after the young man spent thirty thousand dollars for the house, regarding it as a favorable site for advertisement. It was facing the railway bend where the train had to slow down and the weary passengers would cast their eyes at the house to refresh themselves.

He managed to get access to big companies and tried his best to convince them of the advantage of the place for advertisement. Finally the Coca Cola Company took a lease on it to put up promotion signs. The young man was paid 180 thousand for a three-year rent.

The story is absolutely true. It proves that potential discovered may lead to success.

有位年輕人乘火車去旅行。當火車隆隆地駛過一片荒野時,乘客們都慵懶地、毫無目的地望著窗外。

在接近一個拐彎處時,火車減慢了速度。接著,一座樸實的房屋闖入了人們的視線。它與荒涼的地貌形成了鮮明的對比,於是人們都睜大眼睛欣賞起來。有些乘客甚至開始對這座房屋“品頭論足”起來。

這幅景象也給年輕人留下了印象。回程中,他在離房子最近的站下了車,並找到了通往那座房子的路。房屋的主人告訴他,由於火車噪音的困擾,他很想賣掉房子,但沒有人願意買。

很快,年輕人花3萬美元買下了那座房子,他將它視為做廣告的理想之地。房子正好麵對轉彎處,在那裏火車將不得不減慢速度,疲憊的乘客會將視線集中到這座房子上,來放鬆自己。